Services

Earthwise Advisory provides practical, affordable, and hands-on business consulting for startups and small-to-medium businesses, particularly those led by technical founders. We help clients gain clarity and develop actionable strategies across business development, branding, marketing coordination, operations setup, and investment readiness. Whether you’re refining your value proposition, building growth plans, or preparing to pitch to investors, we deliver tailored support that meets you where you are. Our problem-solving approach is designed to help any founder-led business grow efficiently, sustainably, and with purpose.

Business Consulting

Market Strategy & Positioning

Identifying customer segments and ideal customer profiles (ICPs)
Conducting market research and competitor analysis
Validating product-market fit
Defining value propositions, messaging, and brand positioning
Planning go-to-market and pricing strategies
Exploring international expansion opportunities

Operations & Team Enablement

Aligning cross-functional teams (sales, marketing, product)
Supporting hiring, onboarding, and team structure for growth
Implementing internal systems and operational workflows
Defining key metrics (OKRs/KPIs) to track performance

Sales & Revenue Growth

Designing and optimizing the sales funnel
Developing inbound/outbound sales strategies
Generating and converting leads
Setting up CRM tools and sales tracking systems
Creating scalable sales processes
Exploring new revenue streams or business model tweaks

Strategic Planning & Execution

Facilitating strategic planning and roadmapping sessions
Conducting SWOT or opportunity assessments
Helping pivot or reposition when needed
Advising founders on decision-making and prioritization

Partnerships & Relationship Building

Identifying and securing strategic partnerships or channel partners
Building co-marketing or co-selling initiatives
Managing investor relations and preparing fundraising materials
Supporting outreach and communication with stakeholders

Sustainability Strategy & Circular Innovation

Implement sustainability and circular economy initiatives
Design sustainable business models with real impact
Support certification processes (e.g., B Corp, Carbon Neutral)
Identify ways to reduce footprint and increase brand value